You can get a vet on video in Australia for a fraction of this fee. Those services are genuinely useful and we are not going to pretend otherwise. If the question is whether a rash can wait until Monday, or whether the thing your dog just ate is dangerous, or whether you need to drive to emergency tonight, use one. They are cheaper and they are good at exactly that.
They are a different product to this one. A quick-consult platform gives you 10 to 15 minutes with whichever vet is rostered on, no records, no history taken in advance, no written plan and nobody who will still be your vet in 6 weeks when the plan needs adjusting.
A behaviour consult here is 90 to 120 minutes with the same vet every time, who has read your pet's records and your intake questionnaire before you meet, who holds BVSc, MANZCVS (Behaviour), Elite Fear Free Certified Professional & Coach, who writes a diagnosis and a staged treatment plan, who writes to your regular vet, and who reviews it with you afterwards.
The price gap is the product gap. We are not competing on being cheap, and if what you actually need is a quick triage question answered, we will tell you to go and get that instead.